I designed Turbo Flare as a dynamic brand identity for a tire company rooted in themes of speed, agility, and efficiency. I developed a core mark featuring a rabbit symbolizing quick, darting motion combined with flame elements to reinforce the idea of rapid performance. Along with bold typography and a name that conveys motion, I created a cohesive and energetic visual system. The final identity is clean, simple, and memorable, positioning Turbo Flare as a reliable and top-choice brand in its industry.
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